Ignite Talks by Denise Gavilan, principal, Gavilan Marketing & PR
Denise Gavilan, principal, Gavilan Marketing & PR
Denise Gavilan is principal of Gavilan Marketing & PR, which was founded in 2008. Her team acts as the marketing and PR staff for the American Society for Parenteral and Enteral Nutrition (A.S.P.E.N.), managing everything from annual meeting marketing to books sales to promotion of their webinar series. She recently launched a new tagline and logo for A.S.P.E.N., is involved in their website redesign and subsequent re-launch, manages high-profile (CNN, Associated Press, Reuters) media relations on key legislative issues and much more. She also oversees marketing and PR initiatives for HomeAid Northern Virginia and has successfully introduced the organization to local newspapers, magazines and television stations, securing 15 media placements since January 2011. She also manages conference marketing for the Emergency Department Practice Management Association.
Prior to starting her business, Denise was senior director, marketing for ASAE: The Center for Association Leadership. She also held positions at the American Council of Life Insurers, Sallie Mae, Stanton Communications and the American Red Cross.