Discount Data, Marked-Down Methods, and Penny-Pinching PR by Chauncey Wilson
Discount Data, Marked-Down Methods, and Penny-Pinching PR
Chauncey Wilson calls on his decades of experience in user research to suggest a number of inexpensive ways to collect user and usability data.
Chauncey Wilson is a User Experience Architect at Autodesk, Inc., and Adjunct Professor at Bentley University. Chauncey has spent over 30 years as a usability practitioner, development manager, lab director, usability manager, and mentor. Chauncey has presented at many CHI, UPA, APA, and HFES conferences, published numerous articles in professional journals and magazines, published chapters in several books on HCI and recently, completed a book, “Brainstorming and Beyond,” about ideation methods for UX practitioners.