Five Big Lies in Your Membership Brochure by Angela Broderick, MA, CAE, executive director, North American Primary Care Research Group
Five Big Lies in Your Membership Brochure
Learn why the five common benefits included in your membership copy are "lies" and why they don't get at the heart of the "what's in it for me?" question. Hear of a few alternatives to hit prospective members' hot buttons and walk away with easy-to-steal text on how to make membership benefits truly be beneficial.
Angela Broderick Bedell is fairly certain that she hold two records in the association community. She was the youngest person to become a CAE when she passed the test at age 26. She was the oldest person to become a Mom at 43. (Neither are confirmed.) In addition to her 20+ years in association marketing, she has also held the distinguished titles of yoga instructor, Sunday school teacher and Dairy Queen best-ice-cream-cone maker ever.