Forgoing B School for a Video Camera by Emily Goligoski

In lieu of business school, a group of Women 2.0 volunteers started asking successful female founders of high-growth tech and brick-and-mortar businesses alike about their lessons learned. The series producer looks back at a year of interviews with Caterina Fake, Jen Bekman, Wendy Lea, and others to share some of the more surprising recommendations they provided, including "Don't make assumptions that you know anything about the market."