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IgniteDallas - Sean Scogin - Increasing Emotional Investments in Social Media
- Sean Scogin
Sean Scogin – Increasing Emotional Investments in Social Media @seanscogin
The ease of clicking a button to follow or become a fan has created a level of apathy in the social media space. As a result, users, though more connected than ever, lack emotional investment in their communities. Learn how to increase your communities’ emotional capital, and start connecting with your users on a deeper, more engaging level.
Bio:
With ample experience in digital marketing, Sean Scogin brings a unique perspective to his clients' digital strategies. Currently Manager of New Media Strategy at Slingshot, Sean has been involved in social media projects for clients such as Jack Daniel's, GameStop, FASTSIGNS International and ConocoPhillips.
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