Internet Radio, What's the Big Deal? by Nicole Yelland

Nicole Yelland is the brand manager for Livio Radio. Her office is in Ferndale, Michigan where she manages the brand strategy for events, public relations, marketing and social media.

Prior to joining the Livio, Yelland spent the previous year with the Detroit Red Wings where she developed and launched quick response (QR) codes into the arena programs and established the franchise as the first professional sports team leveraging this technology garnering media coverage in Mashable, National Sports Forum and PR Week. Yelland also spent four years with Airfoil Public Relations where she honed her national and local media relations, social
media and marketing skills with clients such as Starbucks, eBay, PayPal and American Laser Centers.

Yelland currently resides in Clarkston, Mich. with her husband Greg and puppy, Coach (as in Craig T. Nelson, not like the bag). She is a proud Chippewa and 2005 graduate of Central Michigan University.