Personas in the Age of Social Media by Danielle Gobert Cooley
Personas in the Age of Social Media
In this talk presented at UXPA 2012, Danielle Cooley proposes the creation of social media profiles for personas to make them more relatable in a time when 1/7 of the entire world is on some form of social media.
Slides for this talk can be found at http://www.slideshare.net/dgcooley/personas-in-the-age-of-social-media.
Danielle has over 12 years of experience in a multitude of user research and usability analysis methods utilized on a wide variety of applications, including hardware, Windows, web, telephone, and mobile. Her successful designs have been implemented at both large and small, public and private companies in many industries ranging from pharmaceuticals to car rental to financial services.
Now working as an independent consultant, Danielle is a frequent speaker at local and national conferences. She was the founding Vice President of the Boston chapter of the Usability Professionals Association and served as Panels chair, Experienced Practitioner co-chair, and Ignite chair for the 2007, 2008, and 2012 Usability Professionals' Association Annual Conferences, respectively. She has a BE in Biomedical and Electrical Engineering from Vanderbilt University and a MS in Human Factors in Information Design from the Elkin B. McCallum Graduate School of Business at Bentley University in Waltham, MA.