Shari Ilsen - This is Your Brain on Social Media: How to Target the Giving Cortex by

For the large majority of us, social media can seem like a crazy, tangled web of connections that can create surprisingly real-world results, but we sure don’t know how it works. What else can be described in this way? Oh yes, the human brain. By comparing the world of social media to certain functions of the brain, we can better understand how social media use can help us engage and grow our communities and specifically target the “Giving Cortex” in each of our supporters’ minds.