Social Media Content Strategy by Dan Berlin

Dan is an Experience Research Director at Mad*Pow. He received a BA in Psychology from Brandeis University and then spent seven years supporting hard-to-use interfaces at a cable technology firm. After sitting as a participant in a usability study, Dan realized his calling. He then made the jump into the world of usability and enrolled in Bentley University’s MBA and MS in Human Factors in Information Design program. Dan spent his first two years in the field at a digital marketing agency building a usability research practice and investigating neuromarketing techniques. After striking out as a consultant for a while, Dan found his new home at Mad*Pow. He is on the education committee for UPA 2012, is a repeat guest lecturer at Endicott College, and has presented at both local and international UPA conferences.

You can follow Dan on Twitter at @banderlin.