SWOT|Ux by Emerson Niide
In this Ignite talk from UXPA2012, Emerson Niide describes a project that successfully combined the expertise of marketing and usability teams for Brazil's Banco Sofisa.
Emerson's slides are online at http://www.slideshare.net/niide/swotux-13315791.
Emerson manages the UX team at Predicta - elected by FastCompany one of Brazil's most innovative companies in 2012. His team responsible for usability testing, research and design in São Paulo, Brazil.
He has worked with both small and Fortune 500 companies such as Coca-Cola, Citibank, Itaú, Petrobras, Sony, Visa, Warner and HSBC – elected twice by Global Finance as Brazil’s best consumer Internet Bank.
You can follow Emerson on Twitter at @emrsn.