UX Marks the Spot by Sara Mastro
UX Marks the Spot
In this Ignite talk from UXPA2012, Sara Mastro shares an Agency UX-er's perspective on how UX and Marketing work together.
Sara is responsible for leading Mediabarn's Interactive Studio teams that create intuitive user experiences for our clients’ websites and applications. Her background in information design and user experience is the basis for our methodology in creating smart user experiences that win the loyalty of their users.
Sara began her career at Texas Instruments, developing branding and conducting market research for their personal product lines. While there, she was awarded the Texas Instruments Design Excellence Award.
Since then she has amassed over 15 years of experience, working with multimedia companies to produce award-winning interactive products and websites for Discovery Health, Hewlett Packard, Compaq, McGraw Hill, Weatherbug, and the USDA Forest Service. She most recently served as Director of User Experience at Discovery Education, overseeing the design and usability of all K-12 online products.
Sara is an active member of the Usability Professionals Association (UPA) and the Association for Computing Machinery.
Sara earned a B.S. in Graphic Design from Florida State University and attended Savannah College of Art and Design for her MFA in Computer Art.
You can follow Sara on Twitter at @saralmastro.